Google's Android partnership is proving a strain as one manufacturer after another chooses alternatives to Google.  Samsung Electronics Co has opted to use an alternative operating system with HTC Corp likely to follow in its footsteps.  Motorola Inc has a non-Google version mapping software and Verizon Wireless closed plans on the addition of Google Nexus on its network carrier.  The new consensus appears as machinations to loosen Google's stranglehold over the Industry.

'Everybody is afraid of Google having too much power," said Carl Howe, an analyst at Yankee Group, Boston-based research firm.  "I don't think anyone wants to say, 'In addition to 70 percent of the search traffic in the world, we're going to give them a whole lot more business."

Googles entry into the mobile phone market with the partnership, seeks to use its search engine along with other applications to make money by advertising.  However, it is losing ground and money by the new alternative choices made by the partnership group.  In the long term Android could find itself in difficulty with developers unable to create applications on the operating system. 

“This is nightmarishly complicated,” said Lopez, who’s followed the mobile industry for more than 18 years. “There’s no consistency across the platforms, there’s no consistency across devices, and there’s no consistency across the application ecosystem".  Maribel Lopez, is an analyst at Lopez Research LLC in San Francisco.

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This entry was posted on Wednesday, April 28th, 2010 at 10:16 and is filed under Android, google, HTC, News, Samsung, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.