Apple’s iAD rolled out a year ago with charges of $1 million or more to run ad campaigns. However, those same packages are now offered for as small a sum as $300,000 as companies take their business elsewhere.

Business’ now look to Google Inc. (GOOG)’s AdMob whose advertising covers a number of devices and is not restricted to Apple users only.

“Apple’s closed ecosystem may have been interesting in the short run for advertisiers, but in the long run they priced themselves out”, said Thom Kennon, senior vice president of strategy for the Young & Rubicam ad agency in New York.

Apple still has the advantage in offering the largest selection of mobile applications with the AppStore continuing to dominate all other ‘App stores’.

Natalie Kerris, a spokeswoman for Cupertino, California-based Apple, said the company continues to sign some of the world’s leading brands.

“In its first year iAD launched more than 100 campaigns in seven countries,” she said.

Thank you for reading my article, dani2xll

[via]

Be Sociable, Share!

• 

This entry was posted on Tuesday, July 12th, 2011 at 12:00 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.